Are you looking to engage your audience and increase viewer retention? Have you ever watched explainer videos and thought they seemed a great way to communicate complex information in an exciting format? Explainer videos are becoming the norm in many businesses — especially those needing to explain complex information. They combine elements of storytelling, clever visuals, and undeniably catchy tunes. Not only are they incredibly entertaining, but they’re also great tools for marketing.
Explainer videos can help you explain a concept or tell a story quickly and easily and be one of the most powerful tools for marketing. This article will introduce you to explainer videos, namely Explain Ninja, a company dedicated to using and should be an integral part of your business strategy. By learning more about how these animations are made, how effective they are, the different styles available, where else you can use them, potential pitfalls when making them, and more, you’ll have everything it takes to make great explainers that engage your viewers!
Types of Explainer Videos
- Explainer videos are an effective way to explain a product, service, or concept. They have become increasingly popular in recent years due to their versatility and ability to convey information quickly and visually engagingly ways. In this article, we’ll go over the types of explainer videos so you can choose the best option for your project.
- Animated Explainers: Animated explainer videos are the most popular form of explainer video due to their colorful visuals and ability to illustrate complex topics easily. Animated explainers usually have cartoon characters as main characters who move around and discuss specific topics within the video. These videos can be tailored for any audience and used for marketing or educational purposes, such as corporate training or onboarding new employees.
- Whiteboard Explainers: Whiteboard explainers are popular due to their simplicity yet creativity. Usually crafted with a hand-drawn style, these videos use stick figures or doodles to illustrate concepts, making them highly memorable and easy to understand. Whiteboards also allow for a strong visual narrative that’s easy to follow, making them great for children-focused messages or long-form explanations.
- Live-Action Explainers: Live-action explainers blend traditional storytelling methods with modern visuals to communicate complex ideas more quickly and efficiently than ever before. These videos usually involve a narrator speaking while visuals appear on screen, highlighting critical points discussed within the video. Live-action explainers often feature real people interacting with each other while discussing products or services they use, which can help make them more relatable and engaging compared to other types of explainers, like animations or whiteboards.
- Audio Visual Explainers: Audiovisual (AV) explainers use sound effects, voiceovers, and dynamic music alongside visuals such as infographics, charts, icons, and stock photos/videos/motion graphics elements to create a whole sensory experience when it comes to conveying messages or stories related with interactive elements such as buttons & menu items or controllers & sliders to maximize engagement & impact viewers during the overall consumption process itself!
- Combination Explainers: Combination explainer videos combine two different video styles into one cohesive video piece – typically an animation combined with either live-action footage or whiteboard drawings throughout different parts of the video rather than sticking consistently with only one style from start to finish.
Benefits of Using an Explainer Video Company
Are you looking to make your brand stand out in the crowd? If so, one of the best ways to do this is to create explainer videos. Explainer videos are a powerful marketing tool brands, and companies use to engage and inform their target market. But creating an effective explainer video isn’t always easy, so working isn’t a professional explainer video company can be extremely beneficial. Here are some of the benefits that come with using an explainer video company:
- Expertise and Professionalism
- Save Time & Resources
- Access Expert Advice & Guidance
- Higher Quality Video Production Pieces
- Peace Of Mind In Knowing The Final Product Will Be Right
Although at first glance, working with a company engaged in video explanations of what are the leading top graphic design trends for 2023 may seem like additional costs, hiring one will provide lasting value year after year through higher engagement rates, off-frame conversions, and a better understanding of audience needs based on industry research data versus actual field test results. And with higher quality work being expected from clients every day – getting something reliable through certified professionals lends much-needed peace of mind when knowing (if) done properly, anything committed towards investments should eventually pay off handsomely!