Effective Digital Asset Management Best Practices for 2023

Many investors are alarmed by the ongoing market volatility. However, assets that are professionally managed increased for the third year in a row, indicating that there may still be plenty of opportunity for those who know where to look.

Knowledgeable people are relying on cutting-edge data methods, fresh approaches to reporting and disclosures, and a stronger emphasis on digital transformation. We discuss the best asset management techniques to pay attention to in the next year.

Make Use of Analytics to Produce Assets

Software for managing digital assets and digital asset management consulting can keep track of what was utilized, when, and for what. Advanced software may connect to your website and provide important KPIs like click rate, share rate, downloads, content efficiency, engagement duration, and many more.

When it’s time to generate new assets, you may utilize analytics, data, and KPIs to determine which current assets can fill gaps and which ones your marketing team uses the most often. Track several KPIs to determine if they yield better statistics if you aren’t receiving the outcomes you’re looking for.

Performing an Asset Audit

An asset audit’s objectives are to list all of your digital assets, including their present folder structures, identify the stakeholders that use them, and create procedures that will make it simple for users to find them.

Asset versions, the present folder structure, gaps in asset name terminology, and other identifiers will all be revealed by the asset audit and its conclusions. Along with DAP, ERP integration can help develop your business.

Create Metadata Standards

Metadata is essential to any DAM system, as is obvious. Your whole asset management approach may succeed or fail to depend on just one element. Why? Because properly labeled materials are simpler for your teams to locate and utilize.

But if you make even a little error while specifying its information, the file won’t be able to be found and will interfere with any projects that depend on it.

Establish standards for the different metadata fields to prevent issues like these. This might include specifying the metadata fields to be filled in for different file types as well as the language to be used.

You can guarantee that all metadata is consistent in this fashion. Teams won’t have to use various techniques to find any assets as a consequence.

Electronic Transformation

Asset managers are relying on digital transformation to lessen this load. To increase productivity and compliance, this entails automating manual procedures, using artificial intelligence (AI), and utilizing cloud-based technology.

Although the idea of digital transformation is not new, the epidemic has brought it to the forefront of many asset managers’ agendas. Companies have had to engage in digital transformation at an accelerated rate in order to enable remote working arrangements and satisfy the growing needs of digitally aware investors.

Create Naming Standards

You may create a unified appearance and feel for your digital assets by establishing a naming standard. They are crucial because they provide your digital asset management process structure and clarity. They may greatly facilitate teamwork and enable you to make sure that everything is put away in its right location.

Additionally, naming standards might aid in the proper management of your digital assets. When attempting to locate particular information or produce something new, they might assist with avoiding misunderstandings or blunders.

Add Security Asset Permissions

Permissions are helpful for avoiding illegal alterations, exchanges, and inventions in addition to helping to avoid copyright problems. To encrypt certain assets, you may utilize a password system, or you can create roles depending on several factors, like positions, campaigns, seniority, and asset type.

Check-in and check-out feature in a digital asset management platform with versioning capabilities guarantees that only the most recent assets are utilized for campaigns by your staff. Alternatively, you may save useless items in a separate category to avoid confusion and errors.


Organizations are searching for ideas and solutions to help them navigate this digital playing field since a multitude of data types is created every day.

Let’s say your company manages vast volumes of material and data. In that situation, in today’s corporate environment it is a no-brainer to make sure you have a well-structured Digital Asset Management system.

Considering the growing relevance and advantages of data management, it makes sense to invest in a DAM.

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